CONVERTEC

Marketing Glossary

UTM Parameters

Tags added to URLs to track where traffic comes from.

Definition

UTMs label the source, medium and campaign of a link so analytics can attribute visits and conversions accurately.

Why it matters

We enforce a UTM convention so your reporting is clean from day one.

Frequently asked questions

How does Convertec use UTM Parameters?
We enforce a UTM convention so your reporting is clean from day one.

Explore more

ROAS (Return on Ad Spend)CPA (Cost Per Acquisition)CTR (Click-Through Rate)CPC (Cost Per Click)SEO (Search Engine Optimisation)SEM (Search Engine Marketing)PPC (Pay-Per-Click)CRO (Conversion Rate Optimisation)

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