SEM (Search Engine Marketing)

Paid advertising on search engines.

Definition

SEM captures high-intent demand — people actively searching for what you offer. It works best alongside SEO, which owns the organic real estate below the ads.

Why it matters

We balance SEM and SEO so you own both the paid and organic slots for key queries.

Frequently asked questions

How does Convertec use SEM (Search Engine Marketing)?: We balance SEM and SEO so you own both the paid and organic slots for key queries.

Explore more

ROAS (Return on Ad Spend)CPA (Cost Per Acquisition)CTR (Click-Through Rate)CPC (Cost Per Click)SEO (Search Engine Optimisation)PPC (Pay-Per-Click)CRO (Conversion Rate Optimisation)LTV (Customer Lifetime Value)

Want this working for your business?

Book a free consultation with a Convertec strategist.