SEO (Search Engine Optimisation)

Earning visibility in unpaid search results.

Definition

SEO spans technical health, content relevance and authority (links). Done well it compounds — a page can drive traffic for years after it is published.

Why it matters

We treat SEO as an asset that lowers your blended CAC over time.

Frequently asked questions

How does Convertec use SEO (Search Engine Optimisation)?: We treat SEO as an asset that lowers your blended CAC over time.

Explore more

ROAS (Return on Ad Spend)CPA (Cost Per Acquisition)CTR (Click-Through Rate)CPC (Cost Per Click)SEM (Search Engine Marketing)PPC (Pay-Per-Click)CRO (Conversion Rate Optimisation)LTV (Customer Lifetime Value)

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