CONVERTEC

Marketing Glossary

CPC (Cost Per Click)

What you pay each time someone clicks your ad.

Definition

CPC is set by auction dynamics, competition and quality. Lower CPC is good only if those clicks convert — cheap traffic that never buys is expensive.

Why it matters

We optimise for cost per outcome, using CPC as an input, never the goal.

Frequently asked questions

How does Convertec use CPC (Cost Per Click)?
We optimise for cost per outcome, using CPC as an input, never the goal.

Explore more

ROAS (Return on Ad Spend)CPA (Cost Per Acquisition)CTR (Click-Through Rate)SEO (Search Engine Optimisation)SEM (Search Engine Marketing)PPC (Pay-Per-Click)CRO (Conversion Rate Optimisation)LTV (Customer Lifetime Value)

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