CONVERTEC

Marketing Glossary

CTR (Click-Through Rate)

The share of people who click after seeing your ad or link.

Definition

CTR = clicks ÷ impressions. A strong CTR signals that your message and audience match; a weak one usually points to creative or targeting problems.

Why it matters

CTR is an early diagnostic — we use it to kill weak creative before it wastes budget.

Frequently asked questions

How does Convertec use CTR (Click-Through Rate)?
CTR is an early diagnostic — we use it to kill weak creative before it wastes budget.

Explore more

ROAS (Return on Ad Spend)CPA (Cost Per Acquisition)CPC (Cost Per Click)SEO (Search Engine Optimisation)SEM (Search Engine Marketing)PPC (Pay-Per-Click)CRO (Conversion Rate Optimisation)LTV (Customer Lifetime Value)

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