CONVERTEC

Marketing Glossary

PPC (Pay-Per-Click)

An ad model where you pay only when someone clicks.

Definition

PPC covers search, shopping and much of paid social. Its appeal is control: you pay for engagement, and can start, stop and scale within hours.

Why it matters

We build PPC accounts that stay efficient as spend scales, not just at launch.

Frequently asked questions

How does Convertec use PPC (Pay-Per-Click)?
We build PPC accounts that stay efficient as spend scales, not just at launch.

Want this working for your business?

Book a free consultation with a Convertec strategist.