ROAS (Return on Ad Spend)

Revenue generated for every unit of currency spent on advertising.

Definition

ROAS = revenue ÷ ad spend. A 4× ROAS means £4 back for every £1 spent. It is the clearest measure of paid-media efficiency, though it should always be read against margin, not just revenue.

Why it matters

We model ROAS against contribution margin so campaigns scale profitably — not just loudly.

Frequently asked questions

How does Convertec use ROAS (Return on Ad Spend)?: We model ROAS against contribution margin so campaigns scale profitably — not just loudly.

Explore more

CPA (Cost Per Acquisition)CTR (Click-Through Rate)CPC (Cost Per Click)SEO (Search Engine Optimisation)SEM (Search Engine Marketing)PPC (Pay-Per-Click)CRO (Conversion Rate Optimisation)LTV (Customer Lifetime Value)

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