CPA (Cost Per Acquisition)

The average cost to win one customer or conversion.

Definition

CPA = total spend ÷ conversions. It tells you what each new customer costs across a channel or campaign, and is the number to compare against customer lifetime value.

Why it matters

We drive CPA down with better creative, targeting and landing pages — not just lower bids.

Frequently asked questions

How does Convertec use CPA (Cost Per Acquisition)?: We drive CPA down with better creative, targeting and landing pages — not just lower bids.

Explore more

ROAS (Return on Ad Spend)CTR (Click-Through Rate)CPC (Cost Per Click)SEO (Search Engine Optimisation)SEM (Search Engine Marketing)PPC (Pay-Per-Click)CRO (Conversion Rate Optimisation)LTV (Customer Lifetime Value)

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