CONVERTEC

Marketing Glossary

CRO (Conversion Rate Optimisation)

Increasing the share of visitors who take the action you want.

Definition

CRO uses research, testing and UX design to remove friction from your funnel. A higher conversion rate makes every other channel cheaper overnight.

Why it matters

CRO is our highest-leverage lever — we fix the destination before scaling the traffic.

Frequently asked questions

How does Convertec use CRO (Conversion Rate Optimisation)?
CRO is our highest-leverage lever — we fix the destination before scaling the traffic.

Explore more

ROAS (Return on Ad Spend)CPA (Cost Per Acquisition)CTR (Click-Through Rate)CPC (Cost Per Click)SEO (Search Engine Optimisation)SEM (Search Engine Marketing)PPC (Pay-Per-Click)LTV (Customer Lifetime Value)

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