CONVERTEC

Marketing Glossary

SQL (Sales Qualified Lead)

A lead sales has vetted and accepted as a real opportunity.

Definition

An SQL has passed both marketing scoring and a sales review, confirming budget, need and timing. It is the handoff point that matters most.

Why it matters

We track MQL→SQL conversion to find and fix funnel leaks fast.

Frequently asked questions

How does Convertec use SQL (Sales Qualified Lead)?
We track MQL→SQL conversion to find and fix funnel leaks fast.

Explore more

ROAS (Return on Ad Spend)CPA (Cost Per Acquisition)CTR (Click-Through Rate)CPC (Cost Per Click)SEO (Search Engine Optimisation)SEM (Search Engine Marketing)PPC (Pay-Per-Click)CRO (Conversion Rate Optimisation)

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