CONVERTEC

Marketing Glossary

Schema Markup

Structured data that helps search engines understand your content.

Definition

Schema can unlock rich results — star ratings, FAQs, prices — that make your listing bigger and more clickable in search.

Why it matters

We add schema across key pages to win more search real estate for free.

Frequently asked questions

How does Convertec use Schema Markup?
We add schema across key pages to win more search real estate for free.

Explore more

ROAS (Return on Ad Spend)CPA (Cost Per Acquisition)CTR (Click-Through Rate)CPC (Cost Per Click)SEO (Search Engine Optimisation)SEM (Search Engine Marketing)PPC (Pay-Per-Click)CRO (Conversion Rate Optimisation)

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