CONVERTEC

Marketing Glossary

Retargeting

Showing ads to people who already engaged with you.

Definition

Retargeting re-engages visitors who did not convert. Done with care it recovers lost sales; done badly it just annoys people who already bought.

Why it matters

We cap frequency and exclude buyers so retargeting stays profitable and polite.

Frequently asked questions

How does Convertec use Retargeting?
We cap frequency and exclude buyers so retargeting stays profitable and polite.

Explore more

ROAS (Return on Ad Spend)CPA (Cost Per Acquisition)CTR (Click-Through Rate)CPC (Cost Per Click)SEO (Search Engine Optimisation)SEM (Search Engine Marketing)PPC (Pay-Per-Click)CRO (Conversion Rate Optimisation)

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