Programmatic Advertising

Automated, real-time buying of digital ad inventory.

Definition

Programmatic uses software and data to buy the right impression, to the right person, at the right moment — across display, video, audio and connected TV.

Why it matters

We use programmatic for scale and precision beyond the walled-garden platforms.

Frequently asked questions

How does Convertec use Programmatic Advertising?: We use programmatic for scale and precision beyond the walled-garden platforms.

Explore more

ROAS (Return on Ad Spend)CPA (Cost Per Acquisition)CTR (Click-Through Rate)CPC (Cost Per Click)SEO (Search Engine Optimisation)SEM (Search Engine Marketing)PPC (Pay-Per-Click)CRO (Conversion Rate Optimisation)

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