Organic Traffic

Visitors who arrive without paid advertising.

Definition

Organic traffic comes from search, social and referrals you earned rather than bought. It is slower to build but compounds and lowers dependence on ads.

Why it matters

We grow organic as an owned asset that keeps working when you pause spend.

Frequently asked questions

How does Convertec use Organic Traffic?: We grow organic as an owned asset that keeps working when you pause spend.

Explore more

ROAS (Return on Ad Spend)CPA (Cost Per Acquisition)CTR (Click-Through Rate)CPC (Cost Per Click)SEO (Search Engine Optimisation)SEM (Search Engine Marketing)PPC (Pay-Per-Click)CRO (Conversion Rate Optimisation)

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