CONVERTEC

Marketing Glossary

MQL (Marketing Qualified Lead)

A lead judged likely to become a customer, ready for sales.

Definition

MQLs meet a scoring threshold based on fit and behaviour. Defining them well aligns marketing and sales on what a "good" lead is.

Why it matters

We build lead scoring so sales spend time only on leads worth their time.

Frequently asked questions

How does Convertec use MQL (Marketing Qualified Lead)?
We build lead scoring so sales spend time only on leads worth their time.

Explore more

ROAS (Return on Ad Spend)CPA (Cost Per Acquisition)CTR (Click-Through Rate)CPC (Cost Per Click)SEO (Search Engine Optimisation)SEM (Search Engine Marketing)PPC (Pay-Per-Click)CRO (Conversion Rate Optimisation)

Want this working for your business?

Book a free consultation with a Convertec strategist.