CONVERTEC

Marketing Glossary

Lookalike Audience

A new audience that resembles your best existing customers.

Definition

Platforms build lookalikes from a seed list (e.g. past buyers) to find similar people. Quality depends entirely on the quality of the seed.

Why it matters

We seed lookalikes with high-LTV customers, not all buyers, for sharper prospecting.

Frequently asked questions

How does Convertec use Lookalike Audience?
We seed lookalikes with high-LTV customers, not all buyers, for sharper prospecting.

Explore more

ROAS (Return on Ad Spend)CPA (Cost Per Acquisition)CTR (Click-Through Rate)CPC (Cost Per Click)SEO (Search Engine Optimisation)SEM (Search Engine Marketing)PPC (Pay-Per-Click)CRO (Conversion Rate Optimisation)

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