CONVERTEC

Marketing Glossary

Impressions

The number of times your content is displayed.

Definition

An impression counts each display, whether or not it is noticed or clicked. It measures reach and frequency, not results.

Why it matters

We treat impressions as a cost input, never as evidence of success.

Frequently asked questions

How does Convertec use Impressions?
We treat impressions as a cost input, never as evidence of success.

Explore more

ROAS (Return on Ad Spend)CPA (Cost Per Acquisition)CTR (Click-Through Rate)CPC (Cost Per Click)SEO (Search Engine Optimisation)SEM (Search Engine Marketing)PPC (Pay-Per-Click)CRO (Conversion Rate Optimisation)

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