CONVERTEC

Marketing Glossary

Conversion Rate

The percentage of visitors who complete a desired action.

Definition

Conversion rate = conversions ÷ visitors. It is the multiplier on all your traffic: double it and you double results without spending a penny more.

Why it matters

We chase conversion rate first because it makes every channel more profitable.

Frequently asked questions

How does Convertec use Conversion Rate?
We chase conversion rate first because it makes every channel more profitable.

Explore more

ROAS (Return on Ad Spend)CPA (Cost Per Acquisition)CTR (Click-Through Rate)CPC (Cost Per Click)SEO (Search Engine Optimisation)SEM (Search Engine Marketing)PPC (Pay-Per-Click)CRO (Conversion Rate Optimisation)

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