CONVERTEC

Marketing Glossary

Churn Rate

The rate at which customers stop buying or subscribing.

Definition

Churn is the silent killer of growth: acquiring customers means little if they leave. Even small reductions compound massively over time.

Why it matters

We reduce churn with onboarding, lifecycle email and win-back campaigns.

Frequently asked questions

How does Convertec use Churn Rate?
We reduce churn with onboarding, lifecycle email and win-back campaigns.

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