CONVERTEC

Marketing Glossary

Bounce Rate

The share of visitors who leave without interacting.

Definition

A high bounce rate can signal slow pages, poor message match or the wrong audience — though for some pages (like a clear answer) it is fine.

Why it matters

We diagnose bounces with heatmaps and session data before we touch the ad account.

Frequently asked questions

How does Convertec use Bounce Rate?
We diagnose bounces with heatmaps and session data before we touch the ad account.

Explore more

ROAS (Return on Ad Spend)CPA (Cost Per Acquisition)CTR (Click-Through Rate)CPC (Cost Per Click)SEO (Search Engine Optimisation)SEM (Search Engine Marketing)PPC (Pay-Per-Click)CRO (Conversion Rate Optimisation)

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