Attribution

Assigning credit for a conversion to the touchpoints that caused it.

Definition

Buyers touch many channels before converting. Attribution models (first-touch, last-touch, data-driven) decide how credit is shared — and where you invest next.

Why it matters

We build attribution you can trust so budget follows real impact, not the last click.

Frequently asked questions

How does Convertec use Attribution?: We build attribution you can trust so budget follows real impact, not the last click.

Explore more

ROAS (Return on Ad Spend)CPA (Cost Per Acquisition)CTR (Click-Through Rate)CPC (Cost Per Click)SEO (Search Engine Optimisation)SEM (Search Engine Marketing)PPC (Pay-Per-Click)CRO (Conversion Rate Optimisation)

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