CONVERTEC

Marketing Glossary

A/B Testing

Comparing two versions to see which performs better.

Definition

A/B tests isolate one change (a headline, an image, a price) and measure its effect on a real audience, replacing opinion with evidence.

Why it matters

We test what matters and ship winners — no HiPPO decisions.

Frequently asked questions

How does Convertec use A/B Testing?
We test what matters and ship winners — no HiPPO decisions.

Explore more

ROAS (Return on Ad Spend)CPA (Cost Per Acquisition)CTR (Click-Through Rate)CPC (Cost Per Click)SEO (Search Engine Optimisation)SEM (Search Engine Marketing)PPC (Pay-Per-Click)CRO (Conversion Rate Optimisation)

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