Cut CAC by a third while growing sign-ups

How Convertec helped a b2b saas company turn a growth problem into a measurable result.

−33%

customer acquisition cost

3.4:1

LTV:CAC ratio

Trusted

attribution the team uses

The challenge

Sign-ups were growing but so was CAC, and leadership couldn't tell which channels actually drove revenue versus noise.

Our approach

We built full-funnel demand gen, tightened onboarding and activation loops, and stood up attribution the team could trust so budget followed real impact.

The results

CAC fell by a third and the LTV:CAC ratio crossed 3:1 — the point at which the company could confidently scale spend.

"We can finally see which pound made which sale. That clarity let us pour fuel on what works."
— Head of Marketing, B2B SaaS

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340% more qualified leads in 90 days Doubled online revenue at a lower blended cost 3.2× more qualified viewings per marketing pound 2.5× more booked consultations +38% direct bookings, less OTA dependence

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