3.2× more qualified viewings per marketing pound

How Convertec helped a property developer turn a growth problem into a measurable result.

3.2×

qualified viewings / spend

−44%

cost per viewing

Owned

first-party buyer data

The challenge

The developer depended on property portals that owned the audience, inflated cost per lead, and delivered browsers, not buyers.

Our approach

We launched direct-response campaigns with instant qualification and CRM automation that nurtured buyers from first click to booked viewing — so the developer owned the relationship.

The results

Cost per qualified viewing dropped sharply and the sales team walked into every appointment with a pre-qualified, nurtured buyer.

"We finally stopped renting our buyers from a portal. Now every lead is ours, and the CRM does the follow-up we always missed."
— Sales Director, property developer

Explore more

340% more qualified leads in 90 days Doubled online revenue at a lower blended cost 2.5× more booked consultations Cut CAC by a third while growing sign-ups +38% direct bookings, less OTA dependence

Your result could be next.

Bring us your hardest growth problem — we'll show you the path in a free session.