CONVERTEC

Brand + Paid Media + Booking UX · Hospitality & Tourism

+38% direct bookings, less OTA dependence

How Convertec helped a boutique hotel group turn a growth problem into a measurable result.

+38%
direct bookings
−21%
OTA commission share
Year-round
off-season demand

The challenge

OTAs took a heavy commission and owned the guest relationship, while seasonality swung revenue hard.

Our approach

We built a brand campaign, metasearch and direct-booking funnels that beat the OTAs on price and loyalty, plus off-season demand generation.

The results

Direct bookings rose 38%, commission costs fell, and the group now owns guest data it can remarket to all year.

"Guests now book with us, not through a middleman. We own the relationship — and the margin."

General Manager, hotel group

Your result could be next.

Bring us your hardest growth problem — we'll show you the path in a free session.