Digital Marketing + CRO · Financial Services
How Convertec helped a uk fintech scale-up turn a growth problem into a measurable result.
A regulated fintech was spending heavily on paid search but drowning in unqualified sign-ups. Sales wasted time on leads that never converted, and compliance slowed every campaign.
We rebuilt the funnel around intent: compliant ad copy, a lead-scoring model that filtered tyre-kickers, and conversion-optimised landing pages per audience. Every campaign shipped audit-ready.
Within one quarter, qualified leads rose 340%, cost per acquisition fell 38%, and sales closed faster because every lead was pre-scored.
"They stopped us buying clicks and started us buying customers. The difference showed up in the pipeline within weeks."
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