CONVERTEC

Strategy & Consultancy

Budget Allocation & Media Planning

Every pound distributed for maximum return — data-driven budget allocation across channels, campaigns, and time periods that eliminates guesswork.

What we deliver

  • 01

    Current spend audit and efficiency analysis

  • 02

    Media mix modelling and budget optimisation

  • 03

    Channel-level budget allocation with expected returns

  • 04

    Quarterly re-forecasting and reallocation

  • 05

    Scenario modelling (increase/decrease spend impacts)

  • 06

    Board-ready reporting and investment cases

Frequently asked questions

How much should we be spending on marketing?
The right number depends on your industry, growth stage, and unit economics. We use your data to model the optimal level — typically 5-15% of revenue for established businesses, higher for growth-stage companies.

Explore more

Market Entry StrategyGrowth RoadmappingDigital TransformationBrand PositioningAgency Audit & Performance Review

Ready to discuss budget allocation & media planning?

Book a free consultation and we'll show you what we can do.