CONVERTEC

Strategy & Consultancy

Brand Positioning

Finding your unique space in the market — the intersection of what you do best, what the market wants, and what competitors are not providing.

What we deliver

  • 01

    Competitive positioning analysis and perceptual mapping

  • 02

    Customer perception research (interviews and surveys)

  • 03

    Positioning statement and value proposition

  • 04

    Differentiation strategy and proof points

  • 05

    Messaging hierarchy across audiences

  • 06

    Internal alignment workshop and activation plan

Frequently asked questions

Is this the same as brand strategy?
Positioning is a subset of brand strategy — it is specifically about where you sit in the market relative to competitors. Brand strategy is broader, covering everything from visual identity to messaging to customer experience.

Explore more

Market Entry StrategyGrowth RoadmappingDigital TransformationBudget Allocation & Media PlanningAgency Audit & Performance Review

Ready to discuss brand positioning?

Book a free consultation and we'll show you what we can do.