Tripling Patient Bookings with Local SEO

The Challenge

A multi-location healthcare provider was losing local search visibility to newer competitors. Patient bookings had flatlined despite growing demand in their service areas, and their Google Business Profiles were inconsistent and poorly optimised.

Our Approach

1. Conducted a full local SEO audit across all locations, identifying NAP inconsistencies, missing categories, and thin landing page content.
2. Optimised every Google Business Profile with accurate service descriptions, Q&A content, and a review generation workflow.
3. Built location-specific landing pages targeting high-intent keywords like "physiotherapy near me" and "GP appointment [city name]".
4. Implemented schema markup for medical practices and built local citation consistency across directories.

Results

• Organic patient bookings tripled within six months.
• Google Business Profile impressions increased 210% across all locations.
• Three locations reached the local map pack for their primary service keywords for the first time.

Key Takeaways

• Local SEO for multi-location businesses requires per-location optimisation, not a one-size-fits-all approach.
• Review velocity and quality are ranking signals that compound over time.
• Schema markup helps search engines understand medical services and surface rich results.