Solution
SaaS growth increasingly happens inside the product, not just around it — the trial flow, the activation moment, and the upgrade prompt are marketing surfaces too.
SaaS growth increasingly happens inside the product, not just around it — the trial flow, the activation moment, and the upgrade prompt are marketing surfaces too.
Trial and onboarding flow engineering aimed at activation, not just signup volume
Marketing site and app instrumentation so growth and product teams work from the same data
Landing pages and in-product prompts built and shipped by the same team, not handed off across a gap
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