CONVERTEC

Digital Marketing

Programmatic Advertising

Automated, data-driven media buying across display, video, native, and connected TV — reaching the right audience at scale with precision that manual buying cannot match.

What we deliver

  • 01

    Programmatic strategy and DSP selection (DV360, The Trade Desk)

  • 02

    Audience targeting with first-party and third-party data

  • 03

    Deal negotiation (PMPs, preferred deals, guaranteed)

  • 04

    Brand safety and fraud prevention configuration

  • 05

    Connected TV and digital audio campaign management

  • 06

    Real-time optimisation and transparent reporting

Frequently asked questions

What is programmatic and how is it different from Google Ads?
Programmatic is automated media buying across thousands of websites, apps, and CTV platforms via a DSP. Google Ads is one platform; programmatic spans the open internet with more targeting, format, and placement options.

Explore more

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Ready to discuss programmatic advertising?

Book a free consultation and we'll show you what we can do.