Paid Media
The exact week-by-week sequence we run on every new paid media account — from audit to scale — so nothing gets skipped under launch pressure.
Most paid media failures aren't strategy failures — they're sequencing failures. Teams scale spend before the tracking is trustworthy, test five creative concepts before any of them have real data, or panic and rebuild campaign structure in week 3 because week 2's numbers looked soft. This playbook is the exact sequence we run on every new account, broken into four phases, so launch-week pressure never skips a step that costs you in month three.
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